Clinical Trial: Project Amaze - Social Media Alcohol Intervention

Study Status: Recruiting
Recruit Status: Recruiting
Study Type: Interventional

Official Title: Social Media Interventions to Reduce Alcohol Use Among Youth

Brief Summary: Social media provides frequent interaction with online social networks, increasing exposure to peer influences, which could affect alcohol use in negative or positive ways. The proposed study will recruit adolescents and emerging adults using social media ads, and conduct online screening, enrolling 850 risky drinkers in a randomized controlled trial comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social Media Intervention Only, and an e-news attention control condition. These innovative design features will provide the critical next step in harnessing social media to reduce alcohol misuse, which could have enormous public health impact by altering the alcohol use trajectories of youth.

Detailed Summary: The proposed study will recruit adolescents and emerging adults (ages 16-24) using social media ads and conduct online screening, enrolling 850 risky drinkers (i.e., using AUDIT-C screener) in a randomized controlled trial (RCT) comparing three conditions: 1) Social Media Intervention + Incentives (n=300), 2) Social Media Intervention Only (n=300), and 3) Attention Control E-News condition (n=250), with post baseline follow-up assessments at 3, 6, and 12 months. Interventions will include access for 8 weeks to unique, secret group pages facilitated by e-coaches (supervised by therapists), with dynamic content emphasizing reducing alcohol use/misuse as well as concomitant risk behaviors (other drug use based on co-ingestion and common motives for use).
Sponsor: University of Michigan

Current Primary Outcome:

  • Change in Alcohol Consumption [ Time Frame: 3-, 6-, and 12- months post baseline ]
    30-day Timeline Follow-Back (TLFB) will be used to assess alcohol consumption, binge drinking, quantity, and frequency of use.
  • Change in Alcohol Related Consequences [ Time Frame: 3-, 6-, and 12- months post baseline ]
    Alcohol related consequences will be measured using the Young Adult Alcohol Consequences Questionnaire (YAACQ).


Original Primary Outcome: Same as current

Current Secondary Outcome:

Original Secondary Outcome:

Information By: University of Michigan

Dates:
Date Received: June 8, 2016
Date Started: January 2017
Date Completion: June 2020
Last Updated: January 5, 2017
Last Verified: January 2017